In order for a good doctor website to be found by potential patients, the web site needs to be optimized, we have shared 4 important criteria for an optimized doctor site below;
Currently, almost 80% of the content on the mobile traffic is coming from health issues in Turkey. The large number of visitor traffic from the phone caused Google to activate the ‘Mobile Priority Ranking’ algorithm in November 2016. This algorithm allows mobile-friendly websites to be at the forefront of search results.
If your clinic doesn’t have a mobile-friendly website, your ranking is likely to be negatively affected. The best websites are websites that provide user-like experiences on desktop and mobile devices.
According to BrightLocal’s 2018 survey, today 27% of internet traffic is used to find local businesses. Choosing the right keywords will help potential patients find your website on various searches and reach you.
If you do not appear in searches related to your treatments, you cannot be discovered, which will result in your potential patients finding other physicians who have invested in the right keywords in the same branch and choosing one among the physicians they find for treatment.
3. Call to Action (CTA) Buttons
- By asking questions about treatment
- Using the appointment module
- By phone
In order to capture the above interactions, action buttons and modules for these targets should be included in the website. (If you are reading this article from mobile, such as “Search” and “Free Test” buttons below)
If your website does not load fast, the user loses focus on the content and even perceives it as a functional disorder.
As of July 2018, Google has positioned site speed as an important factor in mobile search results, so a low speed website is also deprived of search traffic from Google. (The most important traffic)
Check It Out: Website Design for Doctors
